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DraftKings Stock Rises 6% on Spanish-Language App Rollout Ahead of 2026 World Cup

DraftKings Stock Rises 6% on Spanish-Language App Rollout Ahead of 2026 World Cup

Author:

Global Cryptocurrency

Published:

2025-11-25 21:12:02

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BTCCSquare news:

DraftKings shares surged over 6% following the launch of a Spanish-language interface for its Sportsbook and casino platform. The update, currently rolling out to select users in the U.S. and Ontario, automatically adapts for devices set to Spanish and will expand fully in coming weeks.

CEO Jason Robins had telegraphed this MOVE during Q3 earnings, framing the 2026 FIFA World Cup—hosted across North America—as a pivotal growth opportunity. The localization effort covers all touchpoints from onboarding to customer support, targeting the lucrative Hispanic betting market.

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